By digitally modelling the design against the given brief/constraints using Chips, we can quickly see how well the design will work, and what we can adapt to fit the wide range of needs and constraints involved.
The key lies with the big owners.Marks calls them ‘serial owners,’ because they are large-scale, repeat asset builders.

It’s when those big owners start making demands that the shifts occur.She refers to big-budget school programmes as an example and talks about their need for operational consistency, usually over large geos.However, she cautions that after owners demand the change, it’s important they’re involved in allowing people to change the process to decrease risk and make things possible.. Jaimie Johnston points out that people often want innovation, but they want it to be tried and tested, without extra risk.

They want a sophisticated way of delivering, but through an existing framework, an existing set of contracts, an existing set of contractual terms.. “No one doubts that you can deliver an asset using some of these technologies, he says, “but it's the framework of procurement methodology and contracts, and IP, and warranties and insurances - all those other things that need to change.”.“What I'm finding now,” says Amy Marks, “is that they love industrialised construction, they want to understand certainty, so they're starting to dictate and decouple the process of construction and productising it.”.

We need to connect makers and designers, she says.
We need to look across everything we’ve built and find the consistencies.Maximising the value of an asset is finding the right balance of a wide range of criteria.. Design to Value is well understood and applied in the manufacturing industries.
It leads to objective analysis of every aspect of a process, every element of resource requirement, energy consumption, knowledge, and cost.It leads to testing of the value parameters each of these elements is being measured against.
It is rigorous, logical and data-driven.Its application in construction is transformational.. Design to Value may lead to a solution that is very different to the one initially conceived, but it will be a solution that is fully thought through, appropriate and complete.
(Editor: Top Bicycles)